This project focused on rebranding and redesigning the homepage to create a more interactive, user-friendly shopping experience. The goal was to modernize the site’s visual identity, improve navigation, and optimize the overall UX/UI for a seamless shopping journey.
Tools/Skills: BigCommerce, Adobe Creative Cloud, HTML/CSS, UX/UI Design, Navigation Architecture, Front-End Development, Visual Design
Focus: To revamp the homepage and site UX/UI, improve navigation, and surface engaging content such as articles, influencer recommendations, and curated product collections.
Led the homepage redesign, from wireframes to final UI.
Hand-coded HTML/CSS using Dreamweaver and then implemented directly into BigCommerce.
Designed interactive modules to feature articles, influencer recommendations, and curated product collections.
Reorganized navigation and product categories for a more intuitive, user-friendly browsing experience.
Updated the site’s visual identity to align with rebranding efforts.
• Delivered a cleaner, more interactive homepage that improves product discoverability and encourages exploration
• Simplified browsing through reorganized categories and updated navigation
• Strengthened the brand’s identity across the site with a cohesive UX/UI
• Enhanced the overall customer experience and supported engagement with key content
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