Sarah Toal

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Sarah Toal

Sarah ToalSarah ToalSarah Toal
  • Home
  • Portfolio
  • Resume
  • About
  • Contact

ABOUT ME

I started my career in 2005 as a Graphic Designer for an international footwear company, gaining experience in product design, development, trade shows, digital marketing, and corporate branding. Over eight years, I transitioned into marketing, designing Ecommerce interfaces for five DTC brands and developing a strong understanding of web development.


I then became the lead Web Designer at Graybar, refining my coding skills, and later managed a remote DTC Ecommerce business for a women’s fashion brand. There, I mastered BigCommerce, launched an Amazon business, ran shopping campaigns, created content, and partnered with influencers to grow reach.


Next, as Director of Ecommerce for a larger footwear company, I oversaw multiple brands, managed teams, directed photo shoots, social media, Google Ads, content creation, and trade shows. Most recently at Greenlane, I led the Shopify migration of the wholesale store from BigCommerce, redesigned the interface, and oversaw content migration without downtime.


I thrive on complex projects, enjoy learning new systems, and bring a creative, solutions-driven approach. Outside of work, I love spending time with my two daughters, designing dance costumes, exploring new restaurants, and traveling whenever I can. I’m excited to bring my expertise in design, web development, digital marketing, and Ecommerce management to a team that values innovation, hard work, and work-life balance.


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