MORGAN SALON - FULL SITE DESIGN + BUILD

I led the design and development of a full WordPress website for MORGAN, an Aveda-affiliated hair salon. My role included UI/UX design, content creation, and end-to-end site execution, integrating Aveda retail features and social media tools to enhance the client experience. I continue to manage the website and provide ongoing digital support, including marketing materials, social graphics, email campaigns, and SMS promotions.

Tools / Skills: WordPress, HTML, CSS, UI/UX Design, SEO, Email/SMS Marketing, Graphic Design, Content Strategy, Brand Alignment. 

Focus: The goal was to deliver a modern, mobile-first Aveda salon website that aligns with the brand, elevates the client experience, and ensures sustained digital marketing support.

Delivered a fully redesigned salon website with polished UI/UX, creating an intuitive and engaging experience for salon clients.
 

Enhanced clarity, hierarchy, and accessibility of service information to help visitors quickly understand offerings and take action.
 

Built the site in WordPress with attention to responsive design and mobile-first usability.
 

Provide ongoing support, including content updates, site maintenance, and minor design adjustments.
 

Help the salon maintain a professional, cohesive online presence that aligns with the Aveda brand and supports marketing efforts.