Sarah Toal

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Sarah Toal

Sarah ToalSarah ToalSarah Toal
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Baby deer shoes - full customer journey

Project Overview

Tools / Skills: WordPress, WooCommerce, MailChimp, Emotive, HTML, CSS, UX/UI, Creative Design, Adobe Creative Cloud, Site Optimization


Focus: Designing a seamless, fully coordinated customer journey from social acquisition to email and SMS engagement

Responsibilites / Leadership

Created and executed an end-to-end customer journey starting from Instagram ad engagement.
 

Designed all creative assets: web pages, email campaigns, social graphics, and SMS graphics, ensuring cohesive brand messaging.
 

Built and coded email templates and web pages using HTML/CSS for precision and performance.
 

Implemented SMS flow using Emotive to increase engagement and drive conversions.
 

Applied UX/UI principles across all touchpoints to ensure a smooth, intuitive user experience.
 

Collaborated with marketing and product teams to maintain alignment across channels and optimize purchase paths.

Baby Deer Shoes Customer Registration
Baby Deer Shoes Automation and Landing Page
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